Mangal becomes Canada’s top Turkish restaurant from day one

When Houze Media first met Mangal Kebab House in January 2023, the idea was simple but bold: build Canada’s best Turkish restaurant from scratch. From branding and interior details to social media and advertising, Houze Media helped turn an empty space into a 220-seat destination with thousands of 5-star reviews and a loyal audience that travels across the GTA just to dine there.

year

2023

Client

Mangal

timeline

34 months

year

2023

Client

Mangal

timeline

34 months

year

2023

Client

Mangal

timeline

34 months

The Challenges

Launching a New Brand in a Crowded Category

Toronto & GTA area already had several Turkish and Middle Eastern restaurants. Mangal needed a clear, differentiated identity that felt more premium and memorable than “just another kebab place.

Zero Brand & Digital Presence

At the start, there was no logo, website, menu design, social media, or content. Everything, from visual identity to digital infrastructure, had to be created and aligned with a bold long-term vision.

High Capacity, High Expectations

With a 220-seat restaurant, the stakes were high. Mangal needed consistent demand from day one, not a slow build-up, and the goal was to become a “must-try” name in Toronto’s dining scene.

The Challenges

Launching a New Brand in a Crowded Category

Toronto & GTA area already had several Turkish and Middle Eastern restaurants. Mangal needed a clear, differentiated identity that felt more premium and memorable than “just another kebab place.

Zero Brand & Digital Presence

High Capacity, High Expectations

With a 220-seat restaurant, the stakes were high. Mangal needed consistent demand from day one, not a slow build-up, and the goal was to become a “must-try” name in Toronto’s dining scene.

The Challenges

Launching a New Brand in a Crowded Category

Toronto & GTA area already had several Turkish and Middle Eastern restaurants. Mangal needed a clear, differentiated identity that felt more premium and memorable than “just another kebab place.

Zero Brand & Digital Presence

High Capacity, High Expectations

With a 220-seat restaurant, the stakes were high. Mangal needed consistent demand from day one, not a slow build-up, and the goal was to become a “must-try” name in Toronto’s dining scene.

The Solutions

Houze Media partnered with Mangal from the very first meeting, guiding every step of the launch: brand, space, digital presence, and growth. Our goal was to design a restaurant that felt iconic before it ever opened its doors.

Built a Distinctive Brand from Scratch
Created the logo, visual identity, color palette, menu design, signage, and key in-restaurant design elements—including two large custom wall artworks that became part of the Mangal experience.

Designed the Full Digital Ecosystem
Launched their website and social media channels, defined content pillars, and produced high-impact photo and video assets to showcase charcoal-grilled dishes, ambience, and generosity.

Always-On Social & Paid Campaigns
Ran ongoing campaigns on Instagram, Facebook, TikTok, and Google leading into the soft opening in May 2024 and the grand opening shortly after. The strategy focused on mouth-watering visuals, social proof, and clear calls to reserve.

The Result

Since opening, Mangal Kebab House has quickly become a benchmark for Turkish dining in Canada. Their social channels have grown to over 30,000+ followers, videos have reached millions of views, and the restaurant has earned more than 8,000 Google reviews with an outstanding 4.9-star average, cementing its reputation as one of the top Turkish restaurants in the country and a flagship example of what a fully integrated Houze Media launch can achieve.