Introducing a New Dental Practice

For Alae Dental, the first introduction began before the first appointment. Houze Media brought together launch content, local advertising and a focused enquiry journey to introduce the Vaughan practice and the person behind its care.

year

2026

Client

Alae Dental

timeline

Launch phase

The Challenges

Building familiarity before the first visit

Alae Dental was preparing to open in a community with established dental practices. Its digital presence needed to give prospective patients a reason to look closer: who would be caring for them, what the practice stood for and how to take the first step.

Communication began while the clinic was still taking shape. The task was to introduce the practice with consistency, then carry that same character into its opening campaigns and patient enquiries.

The Solutions

An introduction with a human presence

Photography of Dr. Nausheen Mirza, launch videos and a coordinated social content series introduced the face behind Alae Dental. The practice’s warm, restrained visual identity informed the creative, bringing a consistent tone to opening announcements, service content and campaign assets.

Different channels, a shared direction

Meta campaigns introduced the practice to local audiences, while Google Search addressed people actively looking for dental care nearby. Copy and creative were developed around the new patient experience, with each channel given a clear role in the launch.

A clearer route to an enquiry

The campaign journey extended to a dedicated New Patient Experience page. Houze shaped the content and page brief, working with the practice’s web developer to bring the doctor introduction, visit details and callback request into one focused destination. The intention was simple: make it easier to understand the practice and contact the team.

The Result

The launch brought together a published social content series, Meta and Google campaigns, and a dedicated page for new patient enquiries. Each part gave the practice a consistent introduction while serving a different stage of the patient’s decision.

For Alae Dental, this established a connected marketing foundation around the opening: a recognisable presence, a clear explanation of the experience and a direct way to start a conversation with the clinic.