Performance Marketing
Paid media planned around a clear business objective, with the creative, audience strategy and measurement needed to make informed decisions.
THE SCOPE
A clear purpose for every campaign.
Media spend is separate from management and production fees. Budgets and measurement expectations are agreed before campaigns begin.
Campaign Strategy
Define the objective, audience, offer and channel mix. Build a plan around the customer journey and the budget available.
Creative & Landing Experience
Develop campaign messages and creative variations. Review where each ad sends people and how that page supports the intended action.
Media Management
Set up, manage and refine paid search or paid social campaigns according to the agreed channels and priorities.
Measurement & Testing
Review tracking, campaign data and the quality of responses. Test specific ideas and use the evidence to guide the next decision.
IN PRACTICE
From Brand Identity to Restaurant Launch
Explore how brand development, social content and paid campaigns came together for Mangal.
CAMPAIGN CONNECTIONS
The click is only the beginning.
The message, the destination and the response need to work together. We look at each part before deciding what to change.
01
A reason to act
02
A page that follows through
03
A result worth measuring
Clear objectives. Connected decisions.
Plan. Test. Refine.
01
Establish the Baseline
Review existing accounts, tracking and commercial priorities. Agree on the measures the campaign will be assessed against.
02
Build & Launch
Prepare the audience strategy, creative and campaign setup, then check the path from ad to enquiry or purchase.
03
Learn & Adjust
Review performance in context, test changes and allocate attention to the work with the strongest evidence.
Which advertising channels do you manage?
Paid search and paid social can form part of the scope, including Google and Meta. Channels are selected for the audience and objective, rather than included by default.
Is advertising spend included in your fee?
No. Media spend and service fees are considered separately so the budget and responsibilities are clear.
Can you use our existing advertising accounts?
Yes. Existing accounts and tracking are reviewed during onboarding, with access and responsibilities agreed before changes are made.
Can you guarantee a return?
No responsible forecast is a guarantee. Results depend on the offer, demand, creative, budget and customer experience. We agree on realistic objectives and report against the available evidence.
Tell us what you want your campaigns to achieve, what you are running today and where you need a clearer plan.
Working with brands across Toronto, the GTA and Southern Ontario.
