Social Media Marketing & Management
We plan, create and manage social content that helps people understand your brand, explore what you offer and take the next step.
THE SCOPE
From strategy to everyday execution.
Paid social campaigns and creator partnerships can be included where they support the wider strategy.
Strategy & Planning
A review of your channels, audience and priorities. Clear content themes and a publishing plan built around your business.
Creative Direction & Content
Photography, video, design and copy shaped around your brand and the platforms your audience uses.
Publishing & Management
Content preparation, scheduling and account management, with an agreed review and approval process.
Performance & Refinement
Reviewing what people watch, save, share and respond to, then using those insights to improve the next round of content.
IN PRACTICE
From Brand Identity to Restaurant Launch
Bringing the dining experience into focus through social content, creative direction and launch campaigns. Explore the wider brand work behind Mangal.
CONTENT IN CONTEXT
One brand. More than one story.
A recognisable presence needs more than repeated product shots. The menu, the setting and the people each give an audience a different reason to pay attention.
THE MENU
The details
Food, ingredients and presentation that invite a closer look.
THE SETTING
The atmosphere
A sense of the place before a customer arrives.
THE OCCASION
The experience
People and shared moments that bring the brand to life.
A selection of content from our work with Mangal.
A clear direction. Room to evolve.
01
Understand
Review your brand, audience and existing channels. Agree on the priorities and the role social media should play.
02
Plan & Create
Develop the content direction, organise production and establish a clear approval process.
03
Publish & Refine
Manage the publishing schedule, review performance and use what we learn to shape the next plan.
Can you work with our existing brand and team?
Yes. The scope can build on your existing identity, assets and internal team, with responsibilities agreed at the outset.
Does the service include photography and video?
Content production can form part of the scope. The formats and production requirements are agreed around your brand and content plan.
Is paid advertising included?
Social media management and paid advertising are scoped separately. They can be planned together when your goals call for both.
How do you measure performance?
We agree on the measures that matter to your objectives, from audience engagement and website visits to enquiries or purchases where tracking is available.
Tell us about your brand, your current channels and what you want to achieve.
Working with brands across Toronto, the GTA and Southern Ontario.
